Nicholas Whitmore

Marketing Leadership

Summary

10 years of experience scaling luxury, wellness and lifestyle brands ranging from 5 to 1,200 employees with up to $56M in annual revenue.

Utilizes creative vision and data-driven decision-making to identify consumer behavior, anticipate trends, and craft engagement opportunities of profound reach and resonance.

Results include growing sales 42% year-over-year, quarterly website conversions 27%, 380,000 Instagram followers in a year and a $4M annual incremental email revenue lift.

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  • EXPERIENCE

    Marketing Manager              Remote

    Aplos                                 11/2021 – Present   

    • Raised sales 42% year-over-year by translating product strategy into articulated, top of mind consumer messaging accelerating customer acquisition and retention flywheels.

    • Lifted conversions 27% by acting on observed consumer behaviors and designing social commerce strategies to engage target audiences with seamless purchase opportunities.

    • Partnered with the Product and Design team to influence product offerings with market and competitive insights identifying innovation and differentiation growth opportunities.

    • Grew average order value (AOV) 34% via 6 email campaigns averaging 65% open rate.

    Marketing Manager            Remote 

    Moonshot Brands (Y Combinator W21)           4/2018–11/2021

    • Generated a 34% year-over-year website traffic boost by creating compelling brand narratives serving SEO, SEM, PPC, social media and email marketing goals. 

    • Developed social media campaigns producing 164,000 Facebook followers, 380,000 Instagram followers and 75,000 YouTube followers by creating and engaging with trends.

    • Managed 3-4 high-value client accounts developing creative go-to-market strategy and fully integrated campaigns accelerating acquisition pipeline and brand awareness.

    • Reduced cost per acquisition (CPA) 21% in a year by ensuring a seamless end-to-end motion of all marketing initiatives including social media, affiliate and influencer partners.


    Marketing Manager           Los Angeles, CA

    Byredo         2/2015 – 4/2018 

    • Overhauled email marketing processes for 36 products based on user engagement data, leading to an $4M incremental yearly revenue lift from email conversions.

    • Grew website conversions 28% year-over-year utilizing analytics to identify and address key customer segments, accelerating customer acquisition pipeline and total output.

    • Reduced customer acquisition cost (CAC) 18% year-over-year using CRM to define audiences and present targeted messaging, lifting engagement and conversion rates.


    EDUCATION: Villanova University | BS: Psychology.

    TECHNICAL SKILLS: Adobe Suite, Meta Business Suite, Shopify, HubSpot, Google Analytics.